This Is Critical

Getting Off the Brandwagon

Episode Summary

"Brands aren't really real," argues author and brand savant Debbie Millman. At the same time, Coca-Cola once promised to teach the world to sing and neolibs around the world now consider themselves personal brands. So, what's in a brand — and is there any use left in them?

Episode Notes

"Brands aren't really real," argues author and brand savant Debbie Millman. At the same time, Coca-Cola once promised to teach the world to sing and neolibs around the world now consider themselves personal brands. So, what's in a brand — and is there any use left in them?